Microstock 2011 – an Infographic in Review

Loading the Microstock 2011 Industry Infographic - A Year in Review

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How long does image keywording take on picWorkflow?

One of the most common questions I get about picWorkflow is how long keywording of images takes… since it’s a ‘natural system’ (because keyworders are crowd-sourced, subject to QA, and they choose which images they want to work on, and how much they wish to earn), it’s a difficult question to give a definitive answer to.

I have however, dug through the picWorkflow data and come out with some basic charts which give you a rough idea of how long the keywording of a photo (or illustration) should take. My data is clearly in early-days so it’s not particularly statistically significant, but it’s a good indicator (and I will update this post periodically).

Number of Keywording Tasks Completed

This shows the relative number of people choosing to pay at each cost-bracket (between 0.5 cents per keyword and 2 cents per keyword). The long-tail shows most people prefer to pay at-or-near the minimum amount.

Keywording Tasks Duration to Completion

This shows that most keywording tasks (87.4% to be precise) complete within 2 days. 72.9% take 1 day or less. Not bad even if I do say so myself ;)

Keywording Completion Times by the Chosen Payment Cost

The trend here clearly shows that choosing to pay more, leads to a significantly faster turnaround AND a higher keyword-quality satisfication index (I don’t know if satisfication is a word, but heck, that’s what I’m calling it :) )…

Tips for Faster and Better Quality Image Keywords from picWorkflow Keyworders

  1. Pay a little extra, you’ll see the difference.
  2. Do you REALLY need 50 keywords on that image of a textured metal sheet or clear blue sky shot?
    • Sometimes keyworders will stop at 35-40 simply because there are no good words left, and none of them wants to be penalised on a rating by adding very generic terms just to make up the numbers.
  3. If your image already has all 50 keywords, try having them audited down to 40 or so, you’ll get a better quality keyword set, and subsequently a higher conversion rate in the agency search engines.
  4. If your image is of a specific location but exactly where is not obvious from the image, consider adding it either to the title or as the first keyword(s) before tasking for the rest. Keyworders will reference any which are already there when deciding what else should be added.

Any questions or issues, please let me know :)

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Understanding Microstock in a Mature Industry

Everyone lately seems to be talking about dropping RPIs and the increased efforts to be a successful microstock photographer. Well I recently put together this presentation for StockInRussia microstock conference (It was a fantastic event, if you weren’t there, you really missed out), so I thought I’d screencast it (ended up with a full 90 minute talk) and bring it to the web for all you lovely people :)

In this 4-part presentation I talk about the shape of the microstock industry now it’s matured, how to develop your portfolio to stay competitive and even to improve sales, some topics to shoot (harvested from picNiche data) and my view on how the microstock industry (and stock photography in general) is developing in future.

It’s a full 90 minutes so you might want to take a bio-break, make a coffee and a cheese sandwich before you start ;)

Do you agree? disagree? Why?

I plan to have more tutorial videos and guides coming soon too, so if you want to keep upto date, subscribe to the picWorkflow/picNiche You Tube channel.

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Improve Your Microstock Earnings: Attend a Conference

It’s a very exciting season for me, and for Microstock this autumn. I’m speaking at both STOCKinRUSSIA and MicrostockExpo, so I figured I’d let you know a little about each conference, and what I’ll be presenting about at both:

STOCKinRUSSIA – Moscow – (30 Sept-01 Oct, 2011)

STOCKinRUSSIA has an excellent programme of photographers and microstock experts sharing valuable information on Copyright, Hardware, The History of Microstock, Stock Footage and Developing your microstock workflow. There’s a great lineup of presenters, including a workshop from Andres Rodriguez on making the most with limited resources.

My Presentation

I’ll be talking about Maximising your Earning Potential in a Mature Microstock Marketplace and will focus on these topics:

  • I’ll run through the microstock world when viewed from the ‘raw data’ perspective, showing you what I’ve learned about how microstock works over the last few years, and looking into the future.
  • I’ll talk about how you can best develop your microstock portfolio and methods/techniques to stay ahead of the competition and expand your sales.
  • I’m showing various photography-subjects from picNiche (ups and downs) and I’m explaining how to research and review your own portfolio for maximum market reach.
  • I’ll look at workflow, and how to optimise your image-production.
  • I’m presenting the ‘raw’ and rational view on how microstock is changing now, and over the next 5 years.

MicrostockExpo – Berlin – (5-6 November, 2011)

Microstock Expo has an awesome programme laid out and is offering something for everyone, from discussion panels looking at distribution, workflow and the microstocker’s lifestyle, to workshops, events and parties too!

I’m really excited to see MicrostockExpo come around, I’ve been disappointed by the lack of microstock content at most of the established stock conferences, and I’m delighted to be speaking on the workflow panel:

The Microstock Workflow Panel

The workflow panel will explore different workflow methods, from post-processing, keywording, through to distribution, including submission…

We (myself, Jean-Marie Guyon of CandyBox, Jazz Mandair of JaincoTech, Rahul Pathak of Lookstat) will explore different options for each step of microstock workflow, to suit different lifestyles and different production rates, as well as different content. Whether you work alone or in a big team, do everything or outsource everything, produce a handful or a truckload, you’ll walk away with some useful enhancements to your workflow.

Don’t miss out!

What ever you’re doing when these conferences are on… cancel it! Go to Moscow and Berlin instead :)
These will be awesome :)

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picWorkflow gets image stats, free distribution and more…


The first phase of picWorkflow’s stats tools are now live on the site.

There’s more to come, but already the stats tools can be used to improve your portfolio metadata, to distribute your images to more agencies, and to find out where your images may have problems and how to solve them.

Agency Distribution Statistics

You can now use picWorkflow to track your portfolio growth at 10 agencies (more coming online soon) with handy charts for each agency. It also already imports your agency images in the backend and I will soon be adding the tools to the interface soon to automatically detect accepted images and flag up images which you may not have uploaded to some of your agencies so you can easily distribute your portfolio for maximum sales across all your configured agencies.

Automated picNiche Analytics for your stock portfolio

The stats page includes a section to review picNiche analytics data for all keywords found in your portfolios (both on picWorkflow and on agency sites) to figure out where the best opportunities are for more image-sales and for better promotion via SEO. This includes finding the most-searched keywords in your portfolio.

It will also flag up any potential spelling errors or typos on your discovered images to help you find any images which could be performing better and make suggestions to get your images in front of more (and more relevant) image buyers.

Other awesome additions

The free distribution tier has been increased to free 100 uploads per month for all accounts.

I’ve also added a TON of other tools to help you manage your images better, to distribute them, and to ensure your metadata is getting your images in front of more relevant buyers.

  • The portfolio browser for metadata and distribution is now searchable by title/keywords
  • The browser can be maximised to use all your screenspace
  • Image thumbnail sizes onscreen can be toggle for better viewing
  • The import page lets you set (and remembers) your default agencies for an entire batch
  • You can order keywording right ON import of a batch
  • Metagroups have been added to show images ‘not’ yet ready for submission
  • The title & description field length/words are validated for your agencies
  • A new picWorkflow homepage
  • The structure of the site is clearer: Import – Workspace – Distribute
  • The import page shows matched/paired files (JPG+EPS/etc) before import
  • And countless other improvements!

What else is coming soon?

These tools are coming soon, working feverishly on getting them ready :)

  • Stats phase 2 is coming along soon for earnings tracking
  • Your own cross-agency searchable microstock portfolio website
  • Automated submissions on some agencies is in the works
  • ‘Image matching’ management interface to help clear up agency duplicates and/or similars
  • Some extensions to free storage
  • Image captioning from 15c
  • The free picWorkflow and photoshop-for-microstockers video learning-center

What are you waiting for? To get all this awesomeness…

Go and signup at picWorkflow »

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Is there still money in microstock photography?

I’ve been asked the question “Is there still money in microstock?” three times, by three different people in the last week alone; and have had very similar questions over the last few months so I figured what a perfect time for a blog post.

If you’re one of those ‘pro’ photographers who has a hissy-fit when anyone criticises your work, stop reading now. If however you’re serious about making money in microstock, read on…

Who is asking this question?

This question is coming (to me at least) mainly from professional photographers, both stock and non-stock shooters who have yet to enter the microstock side of the market. Those who were hesistant to get involved early on due to microstock’s appearance as amateur-led, and through ignorance or distaste.

Some of these seasoned photographers are now seeing their traditional stock earnings drop and the number of and value of corporate and small-business assignments dropping. This is leading to the fear that they’ve ‘missed the boat’, and many are wondering how to go about getting into microstock at this stage, hoping mainly to enter as a pro and ‘take home’ a pro’s earnings.

I’ve also read a lot of articles, and particularly letters in print magazines, where traditional stock photographers have “tried” microstock and inevitably report that it’s not worth it. These photographers however all report more-or-less the same technique; they go into micro with only a few hundred images and/or with their second-tier content, for a few months, and expect, or even feel they deserve to be making Yuri-level earnings from their photos.

To these photographers in particular… NO there is no money in microstock for you. You’re too late and you’re not adaptable or resourceful enough to compete. Focus on what you’re good at, microstock is not for you. That is the best advice I have for you.

For everyone else, this is how to make money at microstock:

How to make money in microstock?

There are a few basic rules or guidelines of microstock photography (think of these like microstock-gravity, the fundamentals), these have applied pretty-much universally since about 2005-2007. Understand and accept these rules without sulking and you’re already ten-steps ahead.

  • Everyone is equal (more-or-less)
  • Quality is greater than quantity
  • Quality AND quantity are greater than either alone
  • Research and preparation are critical
  • Getting work online is harder than you think
  • Be objective… microstock is (mostly) NOT art
  • Whilst it works, do more; when it fails, move on

If you can’t read that and ‘get it’, you’re too late. There is no money for you here. If however you understand enough to realise a half-assed effort is not enough, then perhaps there’s hope for you.

So in this order, here is the best advice in the world to make money in microstock:

  1. Stop whining about how unfair the world is and put everything you have into your portfolio… you will find there is TONS of money in microstock photography.

The second question I get immediately after this one is ALWAYS “What do I shoot?”… for that, read the rest of this blog, it’s all here.

Good luck :)

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Where do Independent Microstockers Submit?

Just a quick post today to take a look at some stats from picWorkflow on which Microstock agencies are commonly used (and in what proportion) by microstock photographers. (using Google Docs interactive charts so if the spaces below are blank, wait a few seconds and refresh)

First up… the share of all picWorkflow accounts which have each agency configured and made at least one successful upload (ie. a valid contributor’s account).

Secondly… the percentage share of successful uploads to each agency across the entire picWorkflow upload history (December 2010 to June 2011).

Some observations:

  • The ‘big 4′ (SS, FT, DT and 123) make up almost 40% of all uploads (roughly 80% of files sent to each one are sent to the other 3, though there wasn’t much point adding a chart for that).
  • I’m surprised to see Canstock, Crestock and Veer ranking ahead of (or close behind) Bigstock on both charts, though this may be because Bigstock was delayed in being added to picWorkflow (which explains no ‘big 5′ here).
  • Yay Micro and Graphic Leftovers have a LOT of uploads for a low configured rate, this seems to be down to a handful of former iStock exclusives distributing their entire portfolio’s there (their very quick submission made them highly attractive to former exclusives, and they’ve been showing good sales growth lately too).
  • It’s great to see some of the smaller agencies performing well, though with 50% of all uploads going to only 6 agencies, the less established agencies clearly have to build more confidence to attract more photographers.
  • iStock have a very low number of uploads compared to their configured-accounts mainly because of their upload limits.
  • iStock’s position on the first chart seems low simply because of their high share of exclusive photographers (among whom picWorkflow is usually not used for distribution).

What do you think?

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